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The collaboration between Sony and Ericsson corporations began in October 2001 and represented the most important junction on the cell phone market. The two companies decided to work together to combine the expertise they had in consumer electronics and telecommunications. Thus, the Sony Ericsson mobile phones appeared as the result of this union, proving that the business decision for the merger was one of the happiest possible.

There are other electronic equipment items produced besides the Sony Ericsson mobile phones, such as wireless systems, hi-tech accessories, wireless voice devices and all sorts of other gear products. The Sony Ericsson mobile phones that sent the company on the way to its great success are those in the Walkman and cyber-shot series. With the exception of these two great achievement in the production series, the candy bar mobile phones are also very popular among the Sony Ericsson fans.

Sony Erricson mobile phones are great for all categories of users regardless of age, gender or social status. The new models are very elegant in fact, with their stylished, polished look in addition to the high operational properties. Moreover, their interface which is intuitive and user-friendly together with their very reasonable prices contribute to their popularity. These phones have slide opening mechanisms and are available in different colors.

Mobile phones are now more special because of the business facilities, the music options and the design that come at very cheap rates. These phones are usually organized in categories such as the Walkman branded W series music phones, the BRAVIA collection, the UIQ smart phones or the Cyber-shot Sony Ericsson mobile devices.

The Sony Ericsson mobile phones that belong to the Walkman series were issued in 2005. They are notable for the release as the first music-centric series mobile phones. The Cyber-shot phones came out in 2006 as the newer K series. The major technical specificity of such phones consists of the UIQ interface platform, the nice touch screens and the QWERTY keypads.

The cellulars in the Xperia range got public in February 2008 at the Mobile World Congress organized at Barcelona. This telephone opened the way to integrating the Windows Mobile Operating System into the Sony Ericsson powerhouse smart-phone. Finally, BRAVIA Sony Ericsson phones were released in Japan in 2007.

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A combined production from Sony and Ericsson Corporations, Sony Ericsson phones have conquered the market over the last decade. What resulted from the companies’ merger was a combination of technological advancement and experience in the field of telecommunications.

Sony Ericsson phones have a great reputation worldwide, being in the top five of the best sold brands. The types of Sony Ericsson phones that have been released on the market as part of this Swedish-Japanese collaboration are characterized by complexity and variation. In many countries, this company is widely appreciated, Sony Ericsson phones representing the phone epitomes that have opened the market and won the buyers’ interest in mobile technology in the first place.

At present, Sony Ericsson phones are developing from the point of view of certain categories such as camera and photo taking, music listening, web browsing and email sending and receiving for business purposes, design and so on. Many types or models of these mobile devices are also created for the less prosperous areas of our society so that everyone may afford a phone. The budget oriented phones is still very functional and full of reliable features, packed in a very attractive and practical design.

In conclusion, there are five series or lines of Sony Ericsson phones that have been promoted along the years. The Walkman or W series combines the communicational aspect with that of a portable music device. The Cyber-shot line, or the K series stresses out the camera quality which is rendered by the Xenon flash and the auto-focus function besides many others. The Bravia line of Sony Ericsson phones is specially designed for Bravia network while the UIQ series is mostly known for its touch screens. Finally, there is also the Xperia series that has introduced a new trend on the market of mobiles phones that can support the Window Mobile operating system.

In conclusion, Sony Ericsson phones keep up pretty well with the demands and pretensions of the 21st century user combining an exquisite and very careful design with very rewarding technical features. Leadership in terms of mobile phones that rely on newer and newer technology is hard to win and then maintain. Sony Ericsson phones promise to fulfill both practical and more eccentric needs as the trends dictate.

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The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.

The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. The consequence was that both companies ceased making their own mobile phones. Due to their policy and business strategy, by 2008, the company had turned into the fifth largest manufacturer of cell phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. The fame, the popularity and therefore the sales gradually increased with the launch of the Cyber-shot and Walkman mobile phone series.

Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. Plus, there were almost ten thousands people working for the corporation in July 2008 which pretty much tells something about the extent and importance of the business. Sony corporation has half of the company with the other half belonging to Ericsson AB.

As we’ve already said, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company released the K750i incorporating a 2 megapixel camera and W800i, its platform mate, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, the company launched the P990, the first mobile phone based on UIQ 3. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, issued in 2005 by the K750.

K750 in fact proved one of the best sold Sony Ericsson’s cells ever made. Back then, the memory card space was very innovative, which would explain the success. The difference between the Cyber-shot and the Walkman stands in the quality of the media viewing and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the Walkman-branded W series music phones, the Cyber-shot mobiles, the BRAVIA-branded collection, the UIQ smart phones, and the Xperia range of cellulars.

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