IPhone Accessory Guru

Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The company has its headquarters in Sweden and London, UK. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.

The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. As a result both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company was the fifth largest manufacturer of mobile phones in the world. Sony Ericsson comes after companies like Motorola, LG, Nokia and Samsung. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.

Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.

As we’ve already said, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company released the K750i incorporating a 2 megapixel camera and W800i, its platform mate, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, P990 was launched, which made the first device relying on UIQ 3 technology. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, launched in 2005 by the K750.

K750 in fact proved one of the best sold Sony Ericsson’s cells ever made. Back then, the memory card space was very innovative, which would explain the success. The difference between the Walkman and the Cyber-shot stands in the quality of the media viewing and cameras which is higher in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products : the W Walkman series music phones, the Cyber-shot mobiles, the BRAVIA-branded collection, the UIQ smart phone line of mobiles, and the Xperia range of mobile phones.

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